The Story of TAG'D by Kind & Co.

Hey, there! I’m the creator, curator, and chief basket magician behind TAG’D by Kind & Co., where thoughtful gifting meets a whole lot of heart, humor, and intention.

TAG’D began long before it had a name. For years, I crafted personalized gift baskets for everyone—those closest to me and strangers whose paths crossed mine and whose stories stayed with me. Birthdays, new babies, heartbreaks, holidays, new pets, losses, and every moment in between… both the beautiful ones and the messy. If there was a feeling to honor, I had a basket for it. Friends kept saying, “You know… you should really sell these.” And one day, I finally said, “Okay, watch me.”

A little about me: I’m silly, positive, and outgoing. I love people loudly and give gifts like it’s my personal love language. Life has handed me challenges that demand more resilience than most people ever see, and creating beauty through it all has become part of my story. It’s shaped how I work, how I see the world, and why kindness is stitched into the DNA of this business. Every basket I make is a small act of joy in spite—or because—of the mountains I’ve climbed.

But TAG’D is more than gorgeous baskets (though trust me, they’re gorgeous). It’s a kindness project with big plans. My dream is for TAG’D to grow into a business that not only celebrates life’s moments, but also gives back—supporting important causes, with a different mission highlighted each month. I want kindness to travel farther than the baskets themselves.

At TAG’D, nothing is generic. Nothing is mass-produced. Everything is curated with intention, styled with personality, and built to make someone feel seen, special, and supported.

Thank you for being part of this journey. Here’s to spreading kindness & smiles—one thoughtfully curated gift basket at a time. 💛